Long-running issues with privacy and integrity came to a head in Facebook’s Cambridge Analytica crisis.
In the social media world, the pace of change has always been brisk. But 2018 marked a true inflection point. Long-running issues with privacy and integrity came to a head in Facebook’s Cambridge Analytica crisis: “Users began to question the value networks provide and seek more meaningful ways to engage.”
Against this backdrop, intimate new social media formats have risen for connecting and sharing content. A radically new social paradigm is emerging: “Consumers want to be treated like individuals, not demographics.”
Consumers are now demanding more value in exchange for their time and information.
J. Michael Dennis is a former attorney, a Trial Consultant, a Trial Scientist, a Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense and Free Speech.